EVOKE comes from the fairyland and lives somewhere between the conscious and unconscious mind. We're all about subtle aromas that work with your body to create a fragrance that is entirely unique to you.
Bringing us back to
nature & our bodies.
EVOKE is about showing you, the wearer; the consumer of beauty; the subject of engagement, what is already there.
There's nothing sexier than the smell of skin-on-skin and, at EVOKE, we know that. That's why our goal is to work with your bodies natural aromas to enhance that little touch of magic, that sparkle, that fairy dust, allowing each interaction to be strangely unique.
We're here to support what you love and what makes you feel sexy on the inside and out. This is a celebration, but more specifically, it's a ceremony.
what's already inside of you
Formulated in Mexico City and designed in the US, EVOKE came about through creative partnership between two women, who wanted to disrupt the status quo.
Founder Ellie Nichols is the vision behind EVOKE. She brings expert knowledge in art & commerce, as well as an MFA from NYU in Media and Communication, where she focused specifically on women's voices, women in media, women in Shakespeare and communication between the sexes. She has trained as an Intimacy Coordinator in New York, and works to bring her understanding of intimacy into EVOKE.
Her collaborator, Izaskun, knows the science of smell, having studied biochemistry as an undergraduate and worked to develop perfume for some of the largest perfume houses in Grasse, France, before going rogue and starting her own operation in CDMX.
Together, these women have poured their strength and creativity into a scenecape and smellscape that is designed entirely for you: our audience, our tribe.
EVOKE is about showing you...
what is already there.
Your skin, your sweat, your pheromones, your taste, are all accounted for when we build out a new fragrance. Because our fragrances are not designed to mask your natural skin aromas, rather, they are designed to bring out and enhance what is already there. Nature is the name of the game meaning nature in all things. This is why our scents smell entirely different on each unique body. Give us a try.
photography: Boramie A. Sao / website: Meg Reilley Media / graphics: Emily Hartung Design /
muses: Kathleen Martin & Nicole Katzman